AI Is Eating SEO. Is Your Enrollment Funnel Prepared?

AI Is Eating SEO. Is Your Enrollment Funnel Prepared?

AI Overviews, ChatGPT, and zero-click searches are answering questions that used to drive traffic to your website — meaning fewer visitors are making it to your admissions pages.

For most institutions, organic search has been the backbone of the inquiry pipeline for over a decade. That era is ending.
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This session breaks down what's actually happening to search traffic, why the schools still obsessing over SEO rankings are fighting yesterday's war, and what the smartest enrollment teams are doing instead: shifting from a traffic-first strategy to a conversion-first strategy.

You'll see real data on how AI is cannibalizing campus website visits, learn how to audit your own funnel for vulnerability, and walk away with a concrete playbook for turning fewer visits into more enrolled students.

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Registration Fee:

Members: Free!

Non-Members: $89